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Tune In.. "A Great Sounding Web Address!" - .AM
dotAM® TRADEMARK USAGE POLICY
(effective October 29, 2002)
This Trademark Usage Policy will show you the proper use of dotAM®
trademarks and logos. BRS Media, Inc. does require that you use our
trademarks and registered trademarks correctly and refer to them
properly. The terms of this section apply to the entire Corporate
Identity Guide of BRS Media, Inc. located here: www.brsmedia.fm/trademark.html.
USE THE CORRECT SYMBOL
When using a dotAM® trademark in text form ("dotAM®
Mark") use the correct ® or ™ symbol, as indicated on the
trademark chart below (The "dotAM® Mark Chart"), on the most
prominent (or if none is prominent, the first) appearance of a dotAM®
Mark.
The basic rule is if you are using a dotAM® Mark that is
registered with the U.S. Patent & Trademark office the ® symbol
should be displayed, and if the dotAM® Mark is not yet registered, the
™ symbol should be displayed. Once a dotAM® Mark is correctly
attributed on a document or web page, it is not ordinarily necessary to
mark subsequent appearances of the trademark in the piece. Every
appearance of a dotAM® Mark in stylized form or design ("dotAM®
Logo") should also appear with the appropriate ® or ™ symbol,
and may be used only under license from BRS Media, Inc.
ALWAYS USE dotFM MARKS AS PROPER ADJECTIVES
A trademark is an adjective and should not be used as a verb or
noun or in the possessive or plural forms. Every dotAM® Mark has a
"product descriptor" (i.e. a noun) that follows the trademark.
Examples:
dotAM® Whois
dotAM® domains
Get a Great Sounding Web Address™ .FM
DO NOT ALTER dotAM® MARKS OR dotAM® LOGOS
When using a dotAM® Mark, never vary the spelling, add or delete
hyphens, make one word two, or use a possessive or plural form of the dotAM®
Mark. When using a dotAM® logo, never modify the design, add or delete
any words, change any colors or proportions.
DO NOT ABBREVIATE A dotAM® MARK TO CREATE AN ACRONYM
Examples of incorrect use:
FM instead of dotAM®
dot instead of dotAM®
THE dotAM® LOGO
The dotAM® logo must be used as a stand-alone icon to connote
origination of dotAM®, without other logos and trademarks associated
with it.
Only dotAM® products and services may be used in conjunction with the dotAM®
logo.
dotAM® PRODUCT NAMES
No third party logo or mark can be used in conjunction with the dotAM®
Marks for dotAM® product names except to connote that dotAM®
technology is included with another product or mark. In other words, do
not combine the dotAM® Marks with third party trademarks.
The dotAM® Marks and dotAM® logos may not be used as part of the
product name for any third party product.
Wherever a dotAM® Mark or dotAM® logo appears with another
company trademark or logo, the dotAM® Mark or dotAM® logo must be at
least as large as the trademark or logo of the other company.
USING FOOTNOTES FOR CORRECT ATTRIBUTION
It is BRS Media, Inc.'s policy to attribute dotAM® Mark and dotAM®
logo use by placing the information in a footnote as follows.
Example:
"_____ are either registered trademarks or trademarks of BRS Media,
Inc."
There is no "boilerplate" footnote. The blank space should be
a list of all dotAM® Marks and dotAM® logos that appear in that
particular piece. If all dotAM® Marks and dotAM® logos are registered
trademarks, then the footnote should indicate as such. Footnotes should
always be complete sentences, and ordinarily appear on the copyright
page, on the last page of the material.
Example:
dotAM is a registered trademark of BRS Media, Inc.
POWER POINT AND OTHER PRESENTATIONS
dotAM® Marks and dotAM® logos, should always be attributed with the
proper symbol and footnoted on all presentations that are displayed to
the public (sales, trade shows etc). If a presentation is used
internally, the dotAM® Marks and dotAM® logos should be attributed but
need not be footnoted.
THIRD PARTY LICENSORS
Some dotAM® products include technology used under license from third
party licensors. You may not use any such third party trademark without
express permission from the owner.
RESERVATION OF RIGHTS
BRS Media Inc. is the owner of all right, title, and interest in the dotAM®
Marks and dotAM® logos. No person or entity may reproduce or use (or
authorize the reproduction or use of) the dotAM® Marks or dotAM® logos
in any manner other than expressly authorized by BRS Media, Inc.
Unauthorized use of dotAM® Marks or dotAM® logos is strictly
prohibited.
BRS Media, Inc. may, at its sole discretion, modify the dotAM® Marks or
dotAM® logos at any time. Please refer to the dotAM® Mark Chart
periodically to ensure your compliance. In order to assure compliance
and quality of control, BRS Media Inc. may request that you provide
samples of any marketing, advertising, or other material that includes
the dotAM® Marks or dotAM® logos.
dotAM® MARK CHART
Shown below is a list of current dotAM® Marks that reflect the current
registration status. This list will be updated from time to time, at BRS
Media, Inc. sole discretion.
| dotFM® |
dotAM® |
| Is your Address
on the Net .COMmon ?™ |
dotzDJ™ |
| Get a Great
Sounding Web Address!™ |
DNS@dot™ |
| A Great Sounding
Web Address ends in .FM!™ |
@Radio.FM™ |
| A Great Sounding
Web Address ends in dotFM®!™ |
|
| Premium Domain
for Today's Broadcasting Industry!™
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BRS Media, Inc. Corporate Identity Guide is located: www.brsmedia.com/trademark.html.
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